Specialization Module 1 — Marketing for Therapy and Psychosocial Intervention Work

Specialization Module

Module Overview

Marketing is often one of the most challenging aspects of practice for therapists and helping professionals. Many struggle with self-promotion, visibility, and ethical concerns around marketing their services.

This course offers a grounded, ethical, and psychologically informed approach to marketing. You’ll learn how to communicate your work clearly, attract the right clients, and build visibility without relying on manipulation, pressure, or inauthentic strategies.

The focus is on alignment, clarity, and professional ethics, not sales tactics.

Important:
This course is offered as a standalone specialization and is not part of the Mentalis Method™ diploma pathway.

What you will learn:

• Introduction to Marketing and Communication– Understanding the role of marketing in psychosocial services.

• Marketing Goals and Strategies– Setting clear objectives and strategies for growing your practice.

• Customer and Competitor Profiles– Identifying your ideal clients and analyzing market competition.

• Target Market Analysis– Understanding the needs of your audience and tailoring your approach.

• Branding in Psychosocial Services– Developing a strong professional identity that attracts the right clients.

• The Role of Communication in Marketing– Creating engaging messaging that builds trust.

• Social Media Marketing for Therapists– Using platforms like Instagram, Facebook, and LinkedIn effectively.

• Public Relations for Therapists– Engaging with media, networking, and building professional relationships.

• Traditional Marketing Methods– Using flyers, networking, and in-person events for visibility.

• Digital Marketing and SEO– Optimizing your online presence for searchability and engagement.

• Creating an Ethical Marketing Strategy– Ensuring marketing aligns with professional ethics and confidentiality.

Enroll in the Full Module:

Full Module Bundle Includes:

• Full course module materials (presentations, videos, readings, etc.)

• Workbook (included)

• Monthly live Q&A sessions (included)

• Module Certificate upon completion

Price: $1495

Practical Information

• Age requirement: 18+

• Prerequisites: No prerequisites.

• Time commitment: Expect to dedicate 6-10 hours per week to course materials, reflective exercises, discussions, and assignments